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The Taunton
Oakville, ON
https://drive.google.com/file/d/1QJbtlfcuIDFgOv6jsl5Sxjq53v0qdMun/view?usp=sharing
Opportunity identified
Realstar developed a targeted marketing plan and leased up the building with a stable demographic at some of the highest rents in the Oakville area, creating a vibrant community and successfully filling the relevant commercial space.
Units
284
+
Occupancy
300
+
Location
6 min from 407
Current status
Fully leased
Strategy
As the first modern luxury rental building in Oakville, the asset required careful analysis of market depth and pricing. Positioned as a step above typical rental amenities, the building offers 5-star hotel-style condo suites with 9ft ceilings and hard-surface flooring, six minutes from the 407.
Resort-style rooftop amenities include a skyview terrace with lake and skyline views, cabanas, chaise lounges, outdoor BBQs, a private dining room with full-service kitchen, a bespoke bar, an executive lounge, and a guest suite built for hosting.
The interior of the Taunton.
Execution
Realstar developed a targeted marketing plan and leased up the building with a stable demographic at some of the highest rents in the Oakville area, creating a vibrant community and successfully leasing up relevant commercial space.
While most high-end rental buildings have struggled in the recent downturn, this property has thrived, driven by Realstar's exceptional customer service, including 24/7 concierge and a well-attended annual holiday party, key to resident satisfaction.