Opportunity identified
Realstar secured two off-market, newly constructed 55+ communities in Pointe-Claire and Boisbriand through a deep developer relationship, gaining access to premier properties unlikely to have come to market otherwise, with first-mover advantage in the purpose-built senior lifestyle segment.
Units
392
+
Markets
2
Community Type
55+ Indpendent Living
Status
Fully Leased
Strategy
Pointe-Claire offers an exceptional living environment on Montreal's west island, with significant urban forest and dynamic community life. Boisbriand, a steadily growing Laurentides suburb north of Laval, brings a welcoming, multicultural atmosphere with a mix of urban amenities and natural surroundings.
Both properties feature strong amenity sets built to foster community. Indoor pools, virtual golf simulators, social and billiard rooms, fitness centres, and guest suites, designed for independent living communities of active adults, retirees, and seniors.
Launching a purpose-built branded seniors lifestyle across two markets.
Execution
Realstar completed the lease-up at both properties and developed the "La Voile" brand and marketing strategy, launching a purpose-built branded seniors lifestyle across two markets.
Both communities have been consistent performers with low turnover and a steady resident base, benefiting from local Montreal operations management and established supplier relationships.